Industry
Lifestyle
Client
Madhya Pradesh Governemnt
"‘Beauty cannot be achieved at the expense of people who are making them in inhumane conditions; beautiful objects must really be made in beautiful surroundings, by people who are living reasonable lives with some pleasure in them. Not the kind of lives these artisans are living in.’"
The Craft Cluster Initiative aims to empower young creatives to collaborate with artisans, elevating traditional crafts while preserving their essence. My contribution focused on creating products that seamlessly blend craft with utility, expanding their market potential beyond mere decoration. This approach strives to enhance artisans' livelihoods and uplift their quality of life, fostering a sustainable future for both the craft and the community.